Follow up post for “Automobiles- “A Fashion Symbol for Indians”
So now, the Questions-
Is the Indian Market & Customers ready to enjoy the feast?
Have they started looking at Automobile as their Fashion symbol?
If so, are the TATAs, Hyundai, Maruti & other OEMs ready for the war?
All these queries of my earlier post have started fetching the answers. I had posted about the topic, “Automobiles- “A Fashion Symbol for Indians”, & this had triggered TATAs (ofcourse not) to give a deep thought & implement the idea of positioning one of their products as a Fashion Symbol. This made them to grab a bigger opportunity of sponsoring for a Fashion week.now we have received our first response from TATAs. It seems, they have heard our question & agreed to get into the War.
Tatas have positioned their Manza as the Gold Partner of the Prestigious Wills Lifestyle Fashion week. This is the biggest Fashion event in Asia. This long mega event had 41 shows from ace designers and over 35000 of India”s A-list people visiting the event.
Previous automobile associations were of brands like Audi and Mercedes.
Tatas have tied up with ace designer Rajesh Pratap Singh whose specially designed couture Tata Manza which was put on display throughout the week. The car sported high end leather fitments on the seats, steering wheel and the dashboard. He also created stunning props i.e. two 14 feet trees using Golden Manza scale models as leaves & Wine colour Manza scale models as flowers. Tata Manza”s had an exclusive lounge, a premium car display at the entrance. The lounge had an innovative talking car which took visitors for a surprise.
Now, lets wait & see if the Hyundais & others will look from our point of view.
There is an ad being Aired on the Channels promoting “Fluidic”. I expect this to be Fashion Symbol from Hyundai’s Stable.
