Don’t get Confused or be taken away by the title.
Rather than those words being the fact, it is the belief of the Automobile Industries operating in India. These manufacturers have started positioning their product as a Fashion Symbol for Indian Consumers.
Rohit bahl- The Fashion designer from New Delhi who has a clientele ranging from Uma Thurman, Cindy Crawford has been pulled as the brand ambassador for the Mitsuibishi-Outlander.
Atul Kasbekar-The Fashion & media photographer has started promoting the Mahindra’s XYLO. Over & above the Mahindra’s are hosting a Fashion week that is to be held in Chennai. The Company claims that Fashion, Style & Automobiles should go hand in hand.
We expect some more Celebrities from fashion industry to join hands for this strategy.
This shows a clear trend that the Automobile companies are getting set to treat their Customers with a Fashion show piece. The level of their product line is getting a finesse touch.
But, the questions here is,
Is the Indian Market & Customers ready to enjoy the feast? Have they started looking at Automobile as their Fashion symbol?
If so, are the TATAs, Hyundai, Maruti & other OEMs ready for the war?
